So what can you do to make sure you’re the number one choice for Mum’s special day?

• If you're not usually open for lunch, open as a once off and promote it so your customers know.
• Give the Mum’s who dine in a special gift – a flower, scented candle or free dessert.
• Make sure all of the Mum’s receive a voucher for their next visit or takeaway order.
• Have a professional photographer come in and take portraits of family and friends, that can be bought later.
• Team up with a local business where Mums are likely to shop and run a cross-promotion.
• Print a special menu just for Mother’s Day, it can include special dishes and themed images. 
• Find a local musician to add that extra something special to the ambience.
• Promote table bookings with a lucky door prize. Advanced reservations will also help the day run smoothly.

What will you be doing to make this Mother’s Day in your restaurant extra special?